At ResortsandLodges.com, our content team has certain standards they adhere to when writing a premium listing. While you are welcome to submit your own content for your paid or free listing, it will be reviewed to ensure it follows these guidelines before being published:
1. We do not write in the first person (I, we, our, us). Content submitted in the first person will be updated to third person (they, their).
2. We do not include any content written in all caps (unless it is part of a name).
3. We do not include the exact same copy in multiple sections of a listing.
4. It's okay to start a sentence with “then” or “and.”
5. It's okay to begin or end a sentence with a preposition.
6. Exclamation points are fine. In fact, they're encouraged, within reason.
Q: Why can't my content be in first person?
A: Since we are not a direct travel agent, we want to make it clear to travelers browsing the site that they cannot book with you by reaching out to us. Having content in the first person may give the impression that they should reach out to ResortsandLodges to contact you, discouraging them from clicking through to your website or submitting an RFP.
Q: Why can't I use the same copy in more than one place?
A: We want to help you maximize your listing and get as much direct traffic as possible. Duplicate content may be harmful to your listing's overall SEO, as Google favors unique content.
Q: What if I submit content that goes against these standards?
A: Our team will modify any content submitted that does not fit our writing standards before publishing the changes to your listings, but they will take care to change as little as possible. If any changes are made, they will communicate these with you.